Digital Marketing
5 Deadly Mistakes of Marketing Communication and How to Avoid Them
5 Deadly Mistakes of Marketing Communication and How to Avoid Them
Are you making mistakes in your communication marketing that is actually killing your business?
Here are 5 lethal marketing pitfalls on social media and how to avoid them.
1.) There Are No Clear Objectives
One of the deadly sins of marketing on social media is not having clear goals.
In addition to the goals you can work on, you may end up wasting valuable time by posting on less important topics that do not help you reach your real goal – which could be:
2.) Lack of Content Strategy
A content strategy is the first part of your content marketing program – without it, you will have no way of ensuring that you use your time and resources effectively by creating effective content pieces.
It should include what kind of content you want to create, how often it should be published, what purpose each piece achieves in terms of your business objectives, and more.
3.) Does Not Describe Specific Target Audience
When people start a business, they sometimes have a vague idea of who the target market is. They may say something like “everyone needs my product”.
Unfortunately, that kind of ambiguity does not work when it comes to social media advertising. You need to know exactly who you are talking to, and that means knowing everything about them – as much as possible.
4.) Excessive self-promotion
Beware of posting highly promising content.
If you over-market your product or service, you will end up spaming your audience and creating a bad social media experience.
5.) Non-Involvement with Fans
Ignoring your fans will only make them feel inferior, not to mention that they will lose their interest in you.
Therefore, make sure you connect with your audience and respond to their ideas and messages on social media.
Continue Reading